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The best place to sell a ruby is of course privately or through an auction. If you sell to a dealer you will not get a good price as the dealer will also want to onsell the stone and make his money and often they do not sell retail but to another dealer who may then sell retail. If you have an antique ruby then you could get an even better price for it due to its antiqueness and the fact that the quality of the ruby could also be very good. If you think you have a top quality ruby, such as a deep red, then it is a good idea to get the ruby valued by an independent gemological laboratory and the quality details issued on a certificate. This certificate can then be presented with the ruby and command the top price for that particular quality ruby. Selling by auction is one of the best ways to see. Do ensure that you set a reserve price of course. One of the aspects of selling by auction that people overlook is the fact that your buyer or the person who wants the ruby most may not even be looking at the auction at the time your ruby is being offered. You might even need to list it several times, especially if it is an expensive one. The more expensive ther ruby the longer it may take to sell as the less people would be in the market for it. eBay and Bidz.com are the two most popular auction houses that come to mind but if your ruby is a large 'rock' then you might even consider Sootherbys or Christies auction houses. One would then auction with other gems at a 'gem' auction and would more likely find a buyer. In this case a proper evaluation is very important. No buyer is going to buy a large ruby without it. Keeping the above in mind will go a long way to ensuring that you get a satisfactory price for your ruby.
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